Kind Heart
Everyone has it!
"Kind Heart" is perhaps the most recognizable action of the Children's Foundation. We have been holding it twice a year for more than 10 years.
In December, before the New Year, a charity event is held with purpose of treatment and rehabilitation of disabled children. In the spring, on the Easter Eve, we traditionally raise funds to help children of the Bobrovo orphanage.

In 2018, thanks to the winter campaign, we managed to help little Kirill and Alina, and following the results of the pre-Easter campaign, we transferred more than 70,000 rubles for the equipment of a game room for children from Bobrovo.

Traditionally, the "Kind Heart" is held in the supermarket "Imperial" on Friday and Saturday. All those who join the campaign can take a souvenir - a brand badge "Kind Heart", a balloon or one of the postcards made by the children of boarding schools of the region.

More information about the promotion can be found in our reports
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